Job Purpose:

The Marketing Manager is responsible for planning, directing, and developing the distribution operations of the department’s products within the company. He/She is also responsible for managing the daily operations and building good relationships with suppliers. He/She should be focused on core deliverables such as P&L results, budgeting and enlarging the customers’ portfolio.

 KEY ACCOUNTABILITIES AND RESPONSABILITIES include but are not limited to:

1. Business Strategy:

• Develop the yearly business plans in order to achieve the yearly growth targets.
• Expand the distribution channels, the selection of customers and enlarge the portfolio in order to cover the selected markets and reach more consumers.
• Work on the brand-building process in order to enhance the brand’s equity and secure a long-term partnership with suppliers.
• Optimize the organizational structure in order to reach business objectives.
• Implement a convenient and consistent business plan to guarantee excellent relations between the company and suppliers which will lead to business growth.
• Review, follow up and approve the marketing plan for all brands to guarantee awareness and accurate product positioning.
• Negotiate contracts with suppliers; commercial terms, pricing, marketing and promotional participation and maintain excellent relationships with them in order to have better profitability and reinforce the partnership.

       2. Business Development :

• Develop the business through actual market development, by creating a new market extension and enlarging the portfolio.
• Develop a coherent and consistent long-term plan to guarantee future business success.
• Maintain good market intelligence through awareness of market trends in the Retail industry to sustain good positioning in the market.

3. Financial Performance:

• Monitor the departments’ short and long-term financial performance to ensure better financial results and meet objectives.
• Determine the department’s annual budget to minimize costs and maximize profitability.
• Analyze, forecast and reviews quarterly P&L to enhance financial performance.
• Ensure that pricing is done following the budget and agreed on strategy and taking into consideration existing margins and pricing strategies with suppliers to comply with the suppliers’ guidelines.
• Follow up on all receivables to meet department’s target. 

4. Sales Management:

• Oversee monthly and yearly targets, incentives, sales periods, margins etc. in to ensure sales target is being achieved.
• Review stock availability to coordinate with Brand Managers, Senior Operations Manager and Demand Planning Unit regarding good value stock and out-of-stock items.

       5. Market Analysis:

• Gather data regarding competitors to define the company’s position within a specific market.
• Conduct market analysis concerning prices to benchmark our products.
• Understand upcoming customer trends, conduct regular market studies and monitor competitors’ activities to increase customer retention rate.

        6.Team Management:

• Manage, coach and motivate the team in order to lead them toward high performance.
• Manage the performance appraisal process in order to ensure the KPIs are being met and provide the PX Department with accurate feedback.
• Delegate tasks effectively to others and ensure that they have the needed skills to succeed in order to have an effective and efficient flow of activities.
• Work on developing and growing the team’s expertise as part of career development and succession planning. 

Education, Experience and Qualifications:

• Bachelor’s Degree in Business Administration, Marketing, or any related field. A Master’s Degree is a plus.
• 10 years of experience in a managerial position, preferably within similar industries. Previous experience in a multinational is a plus.
• Retail experience is a must.
• Proven track record in business development is a must.
• Excellent communication skills in English, French and Arabic.
• Proficient in Microsoft Office.
• Strong negotiation and presentation skills – ability to “close the deal”.
• Strong organizational and time management skills.
• Strong charisma and very good interpersonal skills.
• A problem solver and initiative taker, driven by solutions and ambitious results.
• Proven track record in identifying significant opportunities and synergies.