Role purpose:

The Marketing Manager is responsible for the day-to-day execution of Sogemall's marketing strategy at the Mall, translating brand and commercial objectives into compelling campaigns, events, and tenant engagement programmes. The role manages the marketing calendar, budget, and agency relationships, and drives measurable growth in footfall, consumer engagement, and tenant sales performance.

Key Responsibilities & Accountabilities:

• Develop and manage the annual marketing calendar for the Mall, coordinating across all campaigns, events, seasonal activations, and tenant joint marketing initiatives.
• Prepare and administer the annual Marketing budget in alignment with the CEO; monitor expenditure, track variance, and ensure full compliance with approved allocations.
• Lead the planning and execution of all consumer-facing marketing activations — including promotional campaigns, entertainment events, digital initiatives, and seasonal programmes — to drive measurable footfall and spending.
• Manage relationships with external agencies (creative, media, production, PR support) including briefing, negotiation, quality control, and performance review.
• Develop and maintain a structured channel of communication with key tenants, including regular retailer advisory meetings, to identify joint marketing opportunities and gather performance intelligence.
• Oversee the day-to-day management and performance of the Loyalty Programme at the Mall, including member engagement, data integrity, and reporting.
• Monitor footfall data, consumer research outputs, and campaign performance metrics; produce monthly performance reports for the CEO with actionable insight.
• Ensure all marketing content — digital, print, in-mall — is brand-consistent, legally compliant, and aligned with company's brand platform.
• Coordinate with the Operations team on event logistics, in-mall activations, and any physical changes to mall common areas for marketing purposes.
• Lead, develop, and performance-manage the Marketing Coordinator team, providing structured coaching, feedback, and development support.
• Manage all internal audit findings and implement corrective actions within agreed timelines.
• Ensure compliance with Company policies and Lebanese regulatory requirements in all marketing activities.

Education, Experience and Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline. An MBA with a Marketing specialisation is highly desirable.
• Minimum 7–9 years of progressive experience in mall marketing, retail marketing, or consumer brand management, with at least 3 years in a management role. Experience in Lebanon or the broader Mediterranean and MENA retail market is strongly preferred.
• Microsoft Office; MArketing analytics platforms, social media.
• Arabic (Native), English (Proficient), French (Advantageous).
• Demonstrated track record in footfall-driving campaigns.